At least 80 migrants are feared dead after a boat capsized off the coast of Tunisia; Libya is the main departure point for migrants hoping to reach Europe.
Sickened and distressed at the bad press that they are getting, a group of smugglers have hired firm Big Wave PR to launch their new publicity campaign “Escape From The Country.”
In May at least 65 people drowned when their boat set off from Libya and sunk off the Tunisian coast.
Big Wave PR gave details of the initiative.
“Pictures and reports of drowned children wearing premier league football shirts are absolutely terrible and shockingly bad for business. Everyone is blaming the smugglers that were kind enough to help them; it’s not their fault most of the migrants aren’t strong swimmers.”
Libya has been torn by violence and division since long-time ruler Muammar Gaddafi was deposed and killed in 2011.
“The concept is very straightforward: we give a charming couple, and their starving children, a choice of four countries that they may be interested in escaping to.
“After they’ve made a choice, we put them in a top-of-the-range dinghy along with other families that would like to visit that country as well. We then carefully tow them two miles off coast; sell them some paddles and wish them luck on their exciting journey.”
As part of a Product (Dis)placement deal, Channel 4 have agreed to air edited highlights every Wednesday at 9pm.
Thousands of migrants, many from sub-Saharan Africa, are being held in detention camps in the country. On Wednesday at least 53 migrants were killed when a detention centre in Tripoli was hit by an air strike.
Big Wave PR confirmed that they are looking at a new venue for the launch.