Global sportswear giant Nike has introduces mannequins of all shapes, sizes and abilities in new store, in hopes it will represent a wider range of women.
They have gone even further and even introduced new mannequins in drug-taking poses so people are inspired to take up athletics.
On Wednesday, London’s NikeTown store saw the introduction of plus-size and parasport mannequins on Wednesday.
A rival sportswear exec said, “This is genius! If you’re using plus-sized mannequins inspiring people to aim for a more positive body image, it makes total sense to introduce inspiring others aspiring to reach their goals.
“Equality and all that palaver, you know?
“Why not appeal to those trying to be professional athletes. And what better way than saying ‘you too could look so rad injecting performance-enhancing steroids just before you romp home the gold medal by a suspiciously large winning margin.’”
The new models are a sign that retailers are trying harder to reflect what women look like in real life, with other stores recently displaying mannequins that represent various ethnic groups, wheelchairs and even skin conditions.
Other aspirational mannequins being introducing are a mannequin covered in cold, hard cash for those hoping to win the lottery, a geriatric mannequin waving its fist at the BBC and a mannequin flipping the double bird to the general public, which is the aspiration of every high street store’s Executive Board.