British celebrity chef Jamie Oliver’s restaurants are on the brink of going into administration, putting up to 1,300 jobs at risk.
Jamie Oliver’s restaurant empire may be about to collapse like a bridge made solely of iceberg lettuce and guacamole, but the loveable cheeky chap isn’t giving up just yet, after announcing today a surprising overhaul of the menu in a desperate bid to attract new customers.
“At the end of the day it looks like we need more bums on seats, mate” he told press at one of his empty restaurants this morning.
“I thought literally everyone would love a healthy salad priced at between twenty and thirty quid each, but looking around this is evidently not the case.”
He continued: “So from today we’ll be offering Turkey Twizzlers and chips, deep fried onion rings, burgers and kebabs of dubious meat origin and whatever else people want, to be honest.
“I know I did that thing on TV about getting kids to eat healthily, but this menu will mostly be for adults, who are able to make up their own mind about how healthy they want to be.
“And at the end of the day, my twenty-odd kids, or however many I’m up to now, need clothing and feeding.”
The administration comes just two years after Mr Oliver’s business went through a painful restructuring to offload unprofitable sites.
Jamie Oliver was even warned back then that changes needed to be made in order to stay afloat – most importantly that he should not literally be the naked chef in the restaurant, as this was putting off both his staff and his customers.