Fashion World Embraces ‘Chernobyl Chic’

Business, Entertainment, Art & Culture
Fashion World Embraces 'Chernobyl Chic'

HBO and Sky TV’s miniseries, Chernobyl has been an unprecedented success. The ratings winner tells the disturbing true story of the catastrophe. However, there have been some unexpected cultural spin-offs, such as tourism to the area.

As well as tourism, another unexpected spin-off has occurred. The fashion world is ready for an explosive sea change as fashionistas and influential magazine editors embrace what’s being referred to as ‘Chernobyl chic’.

Chernobyl focuses on the factually accurate retelling of the worst nuclear reactor disaster in history. It is not an easy watch.

Forgot the horror, following the success of Chernobyl, fashion houses from New York to Milan have fallen in love with the show’s shocking new look. The look itself is best described as Eastern Block frock and late 1980s suit jackets, matched with gormless UK pensioner Gregory Pecks. This appears to be the perfect combo.

As those in power go into cover-up mode and refused to accept their part in it, the tension in the show is palpable. The camera work and costume design have been applauded for their real, gritty depiction.

The influential designer and influencer at New York’s Abercorn and Lynch, Martin Ronald, said: “In much the same way as heroin chic took off in the mid-1990s, Chernobyl chic goes for that distinctive, gorgeous, skinny, gaunt and wan look. The fashion industry is always looking for that pay dirt and yeah, we know it’s shocking but that sick look really is a goldmine for us.”

The secret to the show’s success is the gritty shocking realism

Photos from the first fashion shoots have a post- apocalyptic filter which gives every image a grey, beige, flat look. When pushed about the delicate and questionable collective name for the new fashion trend, Head of Creative design, Henry Keith confirmed: “It’s the must have look, we think it’s literally to die for.”

‘Chernobyl Chic’ might be one step too far for one concerned citizen…

Nigel Farage, the arbiter of satirical good taste and lining up a dead duck, piped in, “This is an outrage. Where does it all end? Jeremy Corbyn launching Auschwitz Chic?”

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