Build a bear’s ‘pay your age’ promo causes chaos. Meanwhile Durex’s ‘pay your length’ deal doubles profits.

Business, Features

Trump wasn’t the only one causing unrest in the UK yesterday – Build-A-Bear Workshops around the country were causing just as much ire – with mile-long queues turning violent when the chain decided to abandon a promotional “pay your age” discount.

If you were one of the people that joined a queue that was already a mile long in order to save a few pounds on a teddy bear that you didn’t need might we suggest an activity for you today. Simply take a mirror, place it on a surface at roughly eye level and have a long hard look at yourself.

Build-A-Bear isn’t the first brand to dabble with this kind of scheme.

McDonald’s had to cancel a ‘pay your weight’ promotion after they realised they were bankrupting their most loyal, most addicted customers.

While Durex’s ‘£1 an inch’ promo was a roaring success – doubling profits thanks to the average British man’s love of gross overestimation.

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Rob Cromwell

Written By: Rob Cromwell

Rob is a comedy and entertainment writer who has written scripts and gags for some of the biggest names in TV, including Stephen Fry, Jimmy Carr, Graham Norton, Dara O’Briain and even Mr. T. He’s written on panel shows including Mock The Week, Have I Got News For You, Celebrity Juice and Would I Lie To You.
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