The Advertising Standards Authority has upheld a complaint against fashion brand BooHoo – after their faux fur pom pom jumper turned out to contain real fur.
“Well how else were we going to shift them?!” said an exasperated spokesman.
“Thanks to the meddling of groups like ‘Peta’, ‘WWF’ and ‘Swindon Mums against Broad-snouted Caiman Alligator Handbags’, using the rotten remains animals just to look good has rapidly gone out of fashion.
Boohoo has insisted this was all a simple ordering error – blaming their supplier, who they claim they will no longer be working with.
A middle-management insider, however, claim that Boohoo knew the deal from the very beginning – and this was a deliberate plan to smuggle the real-fur jumpers into baskets of conscientious consumers.
A plan fronted by their recently appointed Disingenuousness Ambassador Boris ‘I’ll say anything, anywhere, any-when’ Johnson.
“They brought him in to run this weird workshop with all the staff. He just kept spouting nonsense about fake fur, and real fur, and fake fur, and women, and real fur, and fake fur, and Brexit, and buses. By the time he’d finished talking we were all so confused we genuinely couldn’t remember what he’d even been talking about”.
Animal rights group ‘Humane Society International’ tested the ‘fake fur’ jumpers themselves, and wrote to the ASA to complain about the misleading advert.
“The top brass should have realised it wasn’t going to work” lamented the insider. “Boris always gets found out in the end”.
“Just like our highly contentious line of breastfeeding blankets – he’s completely see-through”.
Not a great week for Boohoo.
But what do you expect, with a name that’s literally a cry for help.