Digital music is soon to lose it’s founding father, as Apple announces the end of the Itunes app.
After 18 years of frustrating service, the death of Itunes is met with much reluctance and backlash. To many, the service and music as a whole are synonymous, making the app a member of the family. Sadly, that member seems to be the one undergoing it’s teenage rebellion phase. This time, by further stripping users of their features and effectively running away from home.
In their June conference, Apple announced their further plans to develop the ultimate ‘efficient’ future of phones…Though it was not said for who these changes would be efficient.
Further innovative removals include:
- The calculator.
- Airplane mode.
- The touch-screen. (Apple will be the first to introduce a new ‘keyboard’ system.)
- The internal speakers. (A £300 add-on will be available.)
- Every other email notification.
- All Ed Sheeran songs found on the software. (A reason was not specified.)
- The Books app (Apple’s users weren’t making use of the feature anyway.)
- The calendar app (But don’t worry! It will be now instead based on the Roman Calendar. Leave your phone out in the sun and use it as a sun dial.)
The company also announced a Nano version of their already disputed and easily misplaced ear-pods, costing only £699 and plan to introduce the Ipad Mini, a hand-held tablet that can make calls and play music.
The cutting-edge of innovation has it’s costs and it is thought that this inevitable change will greatly impact the music industry. A step towards streaming and one away from personal music library curation…
…Which as one of my proudest achievements, is something that doesn’t bother this user at all. Not even remotely.
The dismantlement of Itunes will instead be contending with the likes of Spotify, offering customers a Netflix-like subscription to listen to their extensive library of boring music.
Itunes has long been dismantled on Iphone, instead separated into ‘Music’, ‘TV’ and ‘Podcasts’. Desktop users are to expect a similar change and might have their media managed for them in-phone.
This boost is also thought to put emphasis on podcast networks as a primary media source. Great news for various self-absorbed men with microphones around the globe. As we all know, what the world really needs is another podcast.
The former-head of Music, Jimmy Lovine stated that “the company would eventually stop selling music downloads when “people stop buying”…
…Which admittedly, was sometime in 2010.
The antiquated business model of paid purchases is now yesterday’s news and will soon be joining your CD collection in the bargain bin. It is unknown to what degree the new app will disrupt our collections, or whether Apple will ever help find that one Christian rock song I heard once in 2005. You know, the one that goes like: “dunnnn du-du-du dunnnnn ba ba ba ba”. That one. I can’t remember the lyrics.
Apple’s latest announcement trailer unveiled what could replace the Itunes service, a music app that encourages you to hum your own music on the way to work. As ever, the announcement was met with rapturous applause and two-billion views.
Until the change, it’s safe to say that Windows users will see no changes to iTunes until September.
Users are warned to salvage their music and download any unique tracks before Itunes goes to the great recycle bin in the Iclouds. It still beats a tape-deck.