A fresh bid to fight child obesity would involve hundreds of ‘unhealthy’ products losing characters like Peppa Pig from their packaging and to mandate ‘traffic light’ nutritional labelling.
However, representatives from the food industry, together with the makers of Peppa Pig, have suggested a compromise with all unhealthy foods for kids to be clearly marked with a Peppa Pig symbol, not only saving a fortune for many food manufactures in package redesign costs but increasing the product branding revenue for Peppa Pig.
According to campaigners for Action on Salt/Action on Sugar and the Children’s Food Campaign, food firms are “deliberately manipulating children and parents into purchasing dangerously unhealthy products”.
The campaigners have been told to “mind their own business and stop fat shaming their child” by Mummy Pig and Daddy Pig.
Experts are recommending that toddlers should be weighed from the age of two to help tackle the obesity crisis.
But figures suggest that may be too late with one out of every five kids weighing as much as the other four.
Official figures published by the Department of Education show that 62% of state secondary schools had larger classes last year than two years before.
Damian Hinds, the Secretary of State for Education, would like us to believe that these statistics are down to child obesity rather than an increase in the number of pupils in each class.
Studies have shown that obesity is responsible for a large number of children being out of school.
In one school, to prevent the number of non-obese kids being found out of school, a headmaster had to ban an exceptionally obese kid from using the school playground’s see-saw.